Meet Our Team Sima Alefi, AAMS® ChFC®Wealth Management Advisor (858) 251-4545 email@example.com “Serenity Financial Planning is a boutique financial firm that offers an individualized approach. I pride myself in my availability for my clients, meeting their needs personally and taking on their goals as my own. I will always strive to remain competitive within my industry while bringing a fresh approach to traditional planning.” – Sima AlefiAbout SimaSima Alefi is a Wealth Management Advisor and member of the Financial Planning Association. As founder of Serenity Financial Planning, she works with clients in the La Jolla area and across the United States.With over two decades of industry experience, Sima has guided clients through the ups and downs of the market. This experience enables her to structure a serene approach to investing while addressing her clients’ specific financial goals. She understands the importance of having specific financial plans for important life events such as the birth of children, marriage, illness, and the death of loved ones.Sima caters to professionals from a variety of industries and backgrounds. Many of her clients work as independent business owners or professionals in the field of technology, medical, education, marketing, real estate. She also focuses on retirement planning and can assist in both preparing for and living a successful retirement.Sima has been married for over 25 years and is the proud mother of two adult boys. She enjoys reading, biking, walking, cooking, watching movies and being outdoors.Areas of FocusComprehensive Financial Planning, Charitable & Planned Giving, Career Change, Estate Planning, Investment Management, Getting Divorced, Employee Benefits, Insurance, Retirement, Life Planning, Sudden Wealth and College Planning.Degrees & CertificationsBusiness Management, B.A.Accredited Asset Management Specialist, AAMS® - College of Financial PlanningChartered Financial Consultant, ChFC® - The American College of Financial ServicesMemberships & Community InvolvementMember of North County Food Bank under the umbrella of SD Food Bank Member of the Kiwanis Club of La Jolla Member of the Rotary ClubMember of Sharp Healthcare FoundationMember of Financial Planning Association Mariam Quest Branch Office Administrator 833-921-4760 Admin.Alefi@lpl.com As our Branch Office Administrator, Mariam has a comprehensive knowledge of operations and services. She provides top-notch operational and client support. Mariam takes pride in working to help ensure that our client's experience exceeds their expectations.Mariam began her career in the financial services industry in 2006. Her passion for the industry has led to a vast knowledge of client accounts and LPL policies.In her free time, she enjoys trying out new restaurants with friends and watching sports. Mariam is fluent in French and enjoys spending time in nature. Additional Team Members LPL provides me with the tools, technology, and support I need as an advisor to manage a successful practice. Backed by LPL's substantial resources, I can focus on what I do best, provide you with prudent financial guidance and advice as you plan your future. Private Client Group Private Cient Group assists in the unique needs of high-net-worth individuals and families, foundations and endowments, and institutional clients. With a deep background in advanced estate and financial planning, philanthropic planning, executive compensation arrangements, and investment real estate strategies, LPL assists me with the creation and implementation of a broad-range of planning concepts. The Private Trust Company The Private Trust Company N.A. (PTC) is an affiliate of LPL Financial. PTC manages trusts and family assets for high net worth clients and is licensed in all 50 states under its 1995 national banking charter to administer the trusts and implement the estate plans of affluent families. The bank does not engage in lending or deposit taking; it specializes solely in providing fiduciary solutions. As its primary mission, PTC provides trust services to clients of LPL Financial advisors as well as to local clients in Cleveland, Ohio, where it is headquartered. PTC is also the custodian of all of the LPL Financial IRA accounts. Insurance Group Building Solutions for Complex CasesThe Insurance Consulting Team partners with advisors to develop and implement strategies for affluent families and business owners looking to meet a variety of complex financial goals. Areas we have expertise in include:Estate planningB-Trust leverageAsset and income maximizationGifting strategiesBuy-sell fundingExecutive bonus arrangementsKey personPrivate FinancingSplit dollar plansSupplemental Retirement PlansNon-qualified deferred compensation The LPL Financial Research Team LPL Financial Research works continuously to help Management interpret and adjust to the latest developments in the world’s capital markets. The team consists of seasoned and accomplished industry veterans, comprising one of the largest and most experienced research groups among independent brokerage firms.